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How SEO Freelance works with youWe are totally open about how we approach SEO, we don't use jargon like 'link building campaign or 'optimising your site architecture for the search engines' without explaining exactly what it means and exactly what we are going to do for you.A typical programme will include:Step 1 Indentify your goals At this stage we review your current SEO performance against key competitors and establish realistic targets for an initial three to six month campaign Step 2 Provide proposal and quotation Step 3 Review minor revisions to existing website Usually this will involve 'optimising' some existing pages and adding some new fully optimised pages Step 4 Initiate link building campaign Step 5 Review and refine campaign Link building examplesLink building takes two key forms 'domain linking' and 'deep linking'.Domain linking targets your URL and is designed to raise the overall importance of your website with the search engines. A domain link will typically look generally at the products and services you provide and the text within the link EG:Organic Herbal Remedies provides a wide range of herbal tinctures, all of which are Soil Association certifiedDeep linking targets a specific page within a website and usually focuses on a specific product or service. Here the text wil usually be far more specific. This raises the profile of those specific products and services EG:If you are looking for a herbalist in the Amersham area try Naturopathic HealthEchinacea boosts the immune system and helps prevents colds and fluNote that you do not need to actually spell out the web address in the text. However, the search engines do read the text in and around the link and use that to determine what that particular link is about
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